YouTubers have to declare ads. Why doesn't anyone else?

  Vaatamised 2,714,302

Tom Scott

13 päeva tagasi

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
EEexs declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Tom Scott
Tom Scott 18 päeva tagasi
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, EEexs titles have to be short and catchy!
skylx08 Päev tagasi
Only time I heard the lyrics "Does your chewing gum loose its flavor on the bedpost..." was in the Ray Stevens song "A-Hab the A-Rab". ...unclench, its from the 70s.
linkbirds Päev tagasi
We gotchu fam
JoseitoEdlVodao Päev tagasi
Because you guys haven't lobbied deep enough. Do you realize you're their competition? I don't have to watch the video but hey, is it easier than Time Zone logic?
0623kaboom 2 päeva tagasi
btw north america does have a law that says paid promotion must be declared on all media ... yup those but wait theres more commercials are disclaimed as paid promotions ... just because the UK doesnt have them doesnt mean no one does ...
theAverageGam3r 2 päeva tagasi
Great video! To look at all of this backwards, I wonder if there have been cases where influencers / media have paid (to create their media) to talk negatively of a brand and have been subsequently sued for slander
Cataclysm 16 minutit tagasi
Ah, yes. Wouldn't it be nice if Cooperations ran by people treated people like people instead of sheep.
n8 59 minutit tagasi
Thanks for such an informative video! You did an incredible job laying out the information here, and all of the parties involved. But... you're right. As a person with a strong opinion, I definitely disagree with one statement. "You should have the right to know when you are being advertised to." As crazy as it sounds, here in the US, I don't think that that would be right. However, I am on board with keeping regulations consistent across different mediums and platforms. The point about the parasocial relationship to social-media influencers is a really interesting one though. Again, thanks for the work you're doing!
Daniel Dietz
Daniel Dietz 2 tundi tagasi
Vitor Lobão
Vitor Lobão 3 tundi tagasi
just HOW can you look 40 and 4 at the same time?
Aleksei Corleone
Aleksei Corleone 4 tundi tagasi
28:00 nobody, and I mean nobody, actually considers corporations people. Corporations are MADE UP of people, they are a group acting in a coordinated fashion, the same as trade unions or guilds or the class of a class-action suit. So you can't restrict so-called "corporate free speech" without restricting the free speech of the individuals that actually made it. Pepsi don't make Pepsi ads, because Pepsi is not a living entity; Pepsi's copywriters do and Pepsi's management endorses it. And all of those are, you guessed it, people. The "corporations aren't people" rhetoric is borderline Marxist rhetoric that a certain class of people aren't human.
kylejiahsmith 5 tundi tagasi
Asbestos Land looks like a great theme park!
Jack Williams
Jack Williams 6 tundi tagasi
It's common knowledge here in the US that corporations have more rights to do things individuals cannot. To include but not limited to legalized bribery, better known as lobbying. It's only time until corporations are give legal right to vote in political elections here in the land of the free.
fresusjeak 6 tundi tagasi
Bravo! Over half an hour, and I am not tired of your voice, nor the subject; well done! Many thanks to the off-camera Tom Scott for keeping this channel going.
Deathbrewer 7 tundi tagasi
EEexs just wants to cover their behinds in any and all ways possible, limiting as much liability on themselves as they can and putting it all on you. Also yea, there's double standards of how these things are interpreted and enforced all over the place, not just on EEexs, but in general. Part me of thinks part of why TV gets away with a lot more than online influencers is the gigantic lobbyist system the big, old dinosauric TV companies and their affiliates have helped the system be way more strict against what they view as their competition and much more lenient with themselves. Lawmakers and regulators for a given industry are often essentially bought and paid for by the biggest/richest/most established entities in said industry, instead of actually regulating against them.
Oniyaki 7 tundi tagasi
I totally need that doorbell tho.
mace windew
mace windew 7 tundi tagasi
11:46 is the best part of this whole video
DSC 8 tundi tagasi
Because EEexs people don't have lobbyists working for them to get them tax breaks, free land, and so on. All those perks people give Hollywood et al costs governments/taxpayers $325,000 per person, so not worth it at all.
michel saulnier
michel saulnier 8 tundi tagasi
Thank you for helping us be aware
Denver Morgan
Denver Morgan 8 tundi tagasi
People don’t realize that Tv is absolutely stuffed full of advertisements even in the Scripts of the programs and product placement.
Benjamin S.
Benjamin S. 8 tundi tagasi
"We'll be right back after these messages," "mY mESsage!"
Roger Garcia
Roger Garcia 9 tundi tagasi
"Taken as religious text" nowadays idk if that's a joke or hes being serious constitution is swiss cheese and more of recommendation letter in todays day and age
Jon Ingall
Jon Ingall 9 tundi tagasi
Haha never try to talk with a lungful of vape. Never ends well 😂
Joe I Guess
Joe I Guess 9 tundi tagasi
All I have to say is we will be back right after these messages from our sponsors and viewers like you! In other words they do declare ads, just like if you were to cut away and say "this video is brought to you by Bang Her Mash Brothel"
Kris Marks
Kris Marks 9 tundi tagasi
Aren't the things you're comparing against those types of things that are presumed to be fantasy? Whereas 'influencers' are presumed to be realistic? I would argue that's why the differentiation exists.
John Foerch
John Foerch 10 tundi tagasi
Oh wow, this really takes me back to my youth when I would rock out to Does the Spearmint Lose Its Flavor On the Bedpost Overnight?
Greg Furlong
Greg Furlong 10 tundi tagasi
🖕 the Government
MochaFur 10 tundi tagasi
I still can't stop thinking about soulja boy wearing that superman shirt that was blurred.
CogitoErgoCogitoSum 10 tundi tagasi
Talking crap about the mouse. I wonder when/if they will find Toms body.
Restoring Reality
Restoring Reality 11 tundi tagasi
Well then why doesn't EEexs practice what they preach? The entire company is one big advertisement for NWO satanists.
mike bar
mike bar 11 tundi tagasi
What do u mean by declare the advertisement,,
Russell Thorburn
Russell Thorburn 11 tundi tagasi
7:44 The former POTUS proved that these U.S. rules/laws are more like a pirate code (more of a guideline that one is free to ignore if it suits one's purposes and one has enough money and/or political clout to avoid the consequences of ignoring those rules/laws.).
jacek otreba
jacek otreba 11 tundi tagasi
You get a like because you mentioned the Kinks and their song Lola
MRHA 11 tundi tagasi
When the ad popped up at 12:33 I nearly lost it. The timing was too perfect. “IS THIS AN ADVER-“ *ad*
Worst88 11 tundi tagasi
Wouldn't it be "Draw the line just *above*"? Implying they are compliant to the line? Drawing the line just below what they do sounds like knowingly crossing the line and a hard position to defend
Justan Ol ' Guy
Justan Ol ' Guy 11 tundi tagasi
I like the political ad restrictions you have over there, maybe it wouldn't have led to some of the idiots that we have in office today... the Comics Code is still enforced, the stupid should be protected from themselves, I suppose...
Justan Ol ' Guy
Justan Ol ' Guy 12 tundi tagasi
The Vape made me Sub So it actually did work...
dennis de vulder
dennis de vulder 12 tundi tagasi
We should create regulatory rules for applying critical thinking instead.
Kalle Pihlajasaari
Kalle Pihlajasaari 12 tundi tagasi
Did you get paid for mentioning BBC so many times? :-)
seagrot 12 tundi tagasi
makes me curious about how stuff like yugioh works, in terms of advertising disclosure. the shows were edited for US releases for years (and afaik still are?) to not show the actual physical cards. to me that always seemed like a legal obligation to avoid product placement, but i've never actually looked at it. where is that line drawn? is the whole show an advertisement for cards? what about games like cool spot or pepsiman? this goes so deep. help
Nicholas Andre
Nicholas Andre 12 tundi tagasi
Here we have 🌈lobbying🦄 in action.
Charlie Penny
Charlie Penny 12 tundi tagasi
Excellent ad timing
SqualidsargeStudios 12 tundi tagasi
time to play is this an advert: ad starts just one letter from the ending of the spoken word advert. classy google algorithm nonsense
Babulal Solanki
Babulal Solanki 13 tundi tagasi
I got as when I open Is video
SqualidsargeStudios 13 tundi tagasi
The FTC itself is unfair and deceptive. a bunch of hypocrites nothing more.
Egooist 13 tundi tagasi
"Och, that is awful. Don't vape, kids!" (31:38) The most important message of this video imho.
Phantom's Bullet
Phantom's Bullet 13 tundi tagasi
That vape cough made you worthy of my thumbs up
asdrubale bisanzio
asdrubale bisanzio 13 tundi tagasi
Jack Chace
Jack Chace 13 tundi tagasi
noisy cricket
apl175 13 tundi tagasi
14:37 was an advert for Smiths Detection, part of Smiths Group plc
Ian \o/
Ian \o/ 14 tundi tagasi
Such a good video!!
qBMOp 14 tundi tagasi
I would like to order 3 ring door bells ... Notq ring but ring like circle know the one .?
Slaven 14 tundi tagasi
My therapist: Hawaiian shirt Tom doesn't exist. Hawaiian shirt Tom: 0:29
Pat Hutchison
Pat Hutchison 15 tundi tagasi
Damn you for making me listen to even 5 seconds of Pittbull.
peepee poopoo
peepee poopoo 15 tundi tagasi
i literally thought tomreacts existed
Carp Runner
Carp Runner 16 tundi tagasi
Television will be dead in 5 years anyway.
Colin Surname
Colin Surname 16 tundi tagasi
Ant and Dec don't have to declare ads because of their initials
2H80vids 16 tundi tagasi
Excellent, clever video, very well put together.👍👌😁
gamerplus 16 tundi tagasi
The Lions Kiln
The Lions Kiln 17 tundi tagasi
hankering for a subway sandwich...
Altar Parssoy
Altar Parssoy 18 tundi tagasi
are you elizabeth holmes in disguise?
Aggressive Soul
Aggressive Soul 18 tundi tagasi
Tom figured life way back in 2013.
Scrynoza 19 tundi tagasi
Tom is getting increasingly funnier every video.
BUckY 19 tundi tagasi
"is this an advert?" *gets youtube mid roll ad*
Szabolcs Horváth
Szabolcs Horváth 19 tundi tagasi
Even the title is wrong, do your background research. I'll help you to start: most tv programs must also declare if they include any product promotions otherwise the tv channel gets prosecuted by the media authorities.
Szabolcs Horváth
Szabolcs Horváth 19 tundi tagasi
But yes, I understand you wanted to complain and lament about how hard is your life making money with yt videos, but somehow i can't really feel your pain, sorry.
domi 19 tundi tagasi
if someone or a company invites you for a free weekend of vacation with free food, it is a payment, They pay you with food. if you may try a product and you have to give it back after this, it is NOT payment, but if you may keep it it is payment.
Sanketh BR
Sanketh BR 20 tundi tagasi
Came from MKBHD's podcast. Was worth it
Lowmanification 20 tundi tagasi
Fun fact. If you look in the comments and see hundreds of people already posted the same comment, you don't need to post it.
Shamut on EV’s
Shamut on EV’s 20 tundi tagasi
Kerry Fry
Kerry Fry 21 tund tagasi
Is Tom Scott advertising Tom Scott?
seriously? really?
seriously? really? 21 tund tagasi
Well contructed arguements. Well said Tom. The audience is often deceived into product placement as also a way of "lending authenticity" to the movie world created by the producers, directors, and actors in the entertainment. That is, in this world, there is Coca-Cola being served at their backyard barbecue just like in you would serve up Coca-Cola in your backyard barbecue. The ubiquitous products and brands that exists in our world blurs reality in a constructed world.
Healthycarrier Ofthedeepestblue
Healthycarrier Ofthedeepestblue 21 tund tagasi
Here in Italy they do it in TV as well.
Dániel Kovács
Dániel Kovács 22 tundi tagasi
8:50 So... having a lava lamp in your background could count as an endorsement for lava lamps?
nman4k 22 tundi tagasi
The answer, is always, CAPITALISM
random user
random user 22 tundi tagasi
"this video ain't sponsor" now let me show u a game called raid shadow legends
hen ko
hen ko 22 tundi tagasi
Right after Tom said “it’s time to guess, is this an advert?”, I got an advert from EEexs.
slowfuse 22 tundi tagasi
this says alot about are society
siinnz 22 tundi tagasi
Tom, I understand entirely what you are getting at here, but the problems of disinformation or lies on the internet are immense. Lies are more important to remove than advertising. The problem is a lot of advertising is lies.......
Dorissa Claire
Dorissa Claire 23 tundi tagasi
Recently been bingeing some TV shows and the product placement sticking out like WHAM! I could not figure out why they kept zooming in on the lunchables logo and then I realized there’s PRODUCT PLACEMENT! And was like “woah so weird they didn’t have to say anything about that”
Bradford Chadwell
Bradford Chadwell 23 tundi tagasi
The amount of checkmarks in this comment section is insane
Sheng He
Sheng He 23 tundi tagasi
What happens if you are doing a product review? You will be mentioning the brand name.
Seefood 23 tundi tagasi
Excellent vid as always! I just started wetting my own toes in youtube creation, and now I wonder what the law says in Israel, though I didn't even think of selling out just yet, one needs to be prepared. Now I'm suddenly feeling I really need a vacation, and I haven't been to the UK in over a decade, and I suddenly really want to get to Dover. Hmm...
InternetTAB 23 tundi tagasi
I'm so hardcore i rhyme face with face, i rhyme face four times now get outta my face
Deepanshu Jain
Deepanshu Jain Päev tagasi
Ring door bell = mark rober
ADITYA Päev tagasi
You can be a good voice actor for " Legion" the geth
Deepanshu Jain
Deepanshu Jain Päev tagasi
Where are Nord vpn, shark vpn, raid shadow legends....
Deepanshu Jain
Deepanshu Jain Päev tagasi
What extensive research, what a structure, this video is lot more than its titile!!!!
beach bowl
beach bowl Päev tagasi
when the impostor was cough😲🥱😪🥱😒😖😒😲😲😲😲😲👨‍🏭👩‍🎤👩‍🎤👩‍🎨👨‍💻👩‍💼👩‍💼👨‍🌾👨‍🔬👨‍💼👩‍🎤👨‍🎤👩‍🎨👩‍🎨👩‍💼👩‍🎨👩‍🚒
Nathaiel Laughton
Nathaiel Laughton Päev tagasi
Great video but if we wanted to make our voices heard so that TV and movies etc couldn't get away with adverts coated in entertainment any longer, who exactly would we contact? And wouldn't it be better if a lot of us did it in unison?
Joshua Brooks
Joshua Brooks Päev tagasi
This dude is such a square. I love it.
Kendall Lease
Kendall Lease Päev tagasi
I had to watch 2 Ford ads to watch this 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂
Romantic Secret
Romantic Secret Päev tagasi
Love how before the video started- I got an Ad😩
Ryan Päev tagasi
Goodness me, Tom. 30 minutes? Are you upset?
Japanese Guacamole
Japanese Guacamole Päev tagasi
Did you go to Dover JUST to make sure there's nothing behind you that could be construed as product placement?
Bob Jones
Bob Jones Päev tagasi
Well done, and well said. Just my $0.02 (is that advertising money?)
RR Extra
RR Extra Päev tagasi
You know nothing about YT Suppression.
Pedro270707 Päev tagasi
DISGUI$ED GAMBLING GAME is better than raid shadow legends wow
Mason Kratz
Mason Kratz Päev tagasi
This video is not exciting. There's not much information here that I'm not already aware of. For some reason I still enjoy enjoy watching it.
Redtex4 Päev tagasi
"Don’t vape kids" - the real message of this video
Pora Eroz
Pora Eroz Päev tagasi
hmm.. does anybody know where i can find a google?
Butterfly Effect
Butterfly Effect Päev tagasi
Definitely Microsoft
LoneMadMightTheMr.CutsieGuy Päev tagasi
Programmes are not allowed to advertise and or sponsor a product,unless there is double standards involved.
syythex Päev tagasi
Is this an ad- *ad plays* yes..yes it is
No Face
No Face Päev tagasi
EEexs Premium fee doesn"t seem so bad now.
rnuk Päev tagasi
i got 2 ads right in the start
Maunster! Päev tagasi
No one should be allowed to trademark any word, spearmint, apple, windows, etc.
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